WILLS F. H. - Advertising graphics [1972].

Warsaw 1972. publishing house Naukowo-Techniczne. 22.5x21.5 cm, pp. 220, numerous black and white illustrations in the text, hardcover with wrapper. Good condition (soiling and rubbing of the wrapper).

The book discusses graphic elements - writing, illustration, color - affecting the effects of advertising and propaganda. Also given are the principles and technique of designing books, magazines, posters, labels, packaging, etc. of utility prints, in close connection with the technology of preparation for printing by various techniques. A separate part is an illustrative appendix, containing many examples of international advertising. Valuable additions are samples of decorative and printing typefaces and a glossary of terminology.