ZAKRZEWSKI Stanisław Zenon - Advertising. Objectives - Means - Types [1942].

Warsaw 1942 Polish Publishing House, Ltd. Through the efforts of the Institute of Advertising. 15.5x23 cm, pp. 160, black and white and color illustrations and pastedowns, soft cover. Very good condition.

An edition of 3,000 pieces. Drafts of drawings for advertisements, posters, inserts were developed in the Atelier of Graphics of the Institute of Advertising under the direction of artist-graphicist Zygmunt Kosmowski. Contents include: Definitions, prototypes and prototypes. Pedigree, goals and tasks. Types of advertising. The means of advertising - store, exhibition, drawing, graphics, poster, prints. Calculation of costs. Packaging - raw materials and types. Press advertisement - features and advantages. Elements of an ad - headline, drawing, text, layout. Commodity and market analysis. Planning. Advertising budgets. Didactic explanations.